Le Manoir, a group owned by Cristian Preotu, means restaurants, delicatessens, and fine wines or clothing retail. Starting with 2021, despite the pandemic, this list will expand. In a recent interview for New Money magazine, Cristian Preotu talked about one of his business strategies involving a partnership with One United Properties.
In a crisis-ridden HoReCa market, the business fell last year by ten percent, to about 5.4 million euros. The entrepreneur decided to permanently give up some restaurants and shops and to optimize those with a significantly lower degree of risk. At the same time, he created a new concept store - "Le Manoir Gourmet Market" - the first to be open in April.
"I have many plans for this year. I have done enough changes from March last year to the present day, which have been very beneficial for the business. For example, I have entered into a partnership with the real estate developer One United Properties. What does this mean? In every residential building currently being developed in their portfolio, we will make a Gourmet Market. It will be a store of about 400 square meters, selling groceries, from fresh tomatoes, meat, and fish to fine wines and other high premium drinks. It will be a kind of exclusive universal store",
"We want to develop a real super premium food chain. We will work with both Romanian suppliers, as well as with foreigners. At present, there is no such thing on the local market. Paris, Moscow, New York, they all have this kind of department store, where customers can buy whatever they want, a kind of very premium supermarket ",
Moreover, the tenants of the buildings included in the partnership will be able to shop directly from home with the help of a mobile app.
"It will be a shop with some restaurant points, a mix between shop and restaurant, where you can serve something. Inside the store we will have a bakery, with fresh bread, we will have a sushi bar in the fish district, and much more. The investment reaches about 400,000 euros. And in the next two years, we want to develop three such units in One developments. The first one we do is a pilot and it will open in April at One Herăstrău Towers, in April",
More details in the latest New Money cover story.