Marketing Manager

Responsibilities

• Establish positioning, identify target audiences, develop marketing plans with specific objectives across different channels and segments

• Lead execution of marketing campaigns, leverage internal support and drive collaboration

• Analyze customer insights, consumer trends, and market analysis to create successful marketing strategies

• Conduct analytics reporting across multiple platforms and extract key insights for future campaign development, make proposals and recommendations on tactics

• Collaborate with email, performance marketing, and web teams to design, test, and implement lead driving tactics

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field

• Excellent written and verbal communication skills

• Excellent English Proficiency

• Proven experience developing marketing plans and campaigns

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with an eye for creativity

• Experience with marketing automation and CRM tools

• Proficiency with online marketing and social media strategy is a plus